Another year, another Super Bowl in our books.
And another opportunity to make an impact. This year, we showed up and showed out for the big game in New Orleans, bringing our total Super Bowl ad count to 14 and activating across a dozen brand experiences.
VaynerMedia is Back in the Big Game
VaynerMedia helped Duracell launch their first-ever Super Bowl spot, showing consumers what it means to be “Built Different.” To drum up excitement and keep an element of surprise, we made the strategic decision to keep the spot under wraps until the Big Game.
In addition to Duracell, VaynerMedia we also created a fast-paced :15 spot for Tubi’s latest series “The Z-Suite.” Designed with Gen Z in mind, the ad incorporated social media-inspired elements to resonate with the younger audience and capture consumers attention during the Big Game.
Activating Around the Super Bowl
But our involvement went far beyond just the commercials. We captured on-the-ground content and engaged with audiences in real-time to reinforce our belief that the Super Bowl is about much more than the game. From content capture to real-time engagement, we helped brands create meaningful moments throughout the weekend.
Here are a few of our favorite examples:
- Crown Royal: Real-time content for the the Crown Royal station
- Ulta Beauty and Zapps hosted “For The W” Clubhouse with Gallery Media Group to celebrate the incredible women who make every weekend memorable
- From the kitchen that brought the viral Hummurkey, we introduce the Sabra Ball—a football made of hummus (which garnered over 280k views!)
These activations not only captured attention but also fostered engagement that lasted long after the game ended.
Is it Really Worth $8 Million?
We believe Super Bowl ads are still underpriced (even at $8M), and the smartest brands don’t just buy airtime; they extend their presence across social, events, and influencer activations. The Super Bowl is about building brand moments that extend before, during, and after the game. This year, we proved once again that VaynerMedia knows how to play at every level.
