In an interview with The Media Stack, Jon Morgenstern (VaynerX’s EVP and Head of Investment) details how VaynerMedia is reframing media buying to reflect today’s digital landscape.
- Beyond Low CPMs: Cheap reach no longer guarantees real business outcomes. A $3 CPM often delivers low-quality impressions or bot traffic. VaynerMedia prioritizes high-attention placements and authentic engagement over superficial efficiency metrics.
- Overcoming Procurement’s 80:20 Trap: Traditional media procurement models disproportionately favor legacy channels and vanity metrics (the 80%), leaving modern social and digital platforms underfunded (the 20%). VaynerMedia aligns media investment directly with modern consumer behavior and measurable ROI.
- Navigating the ‘Non-Follower Era’: Algorithms no longer rely heavily on follower graphs. Instead, organic algorithms serve creative directly to intent-driven audiences. VaynerMedia transitions clients away from follower-centric strategies toward social-native creative engineering, treating media buyers like analytical engineers who repeat rapidly based on real-time platform signals.
By moving away from outdated playbooks, VaynerMedia ensures media spend drives genuine business growth rather than inflated impressions.
Read more about it on The Media Stack.