INFLUENCER & TALENT

Cultural equity is brand equity. Today’s winners know relevance drives business and its creators and influencers, not boardrooms, shaping culture. The creator economy is an underpriced attention opportunity, but only if you master the fundamentals to fuel the right strategy.

Underpriced Attention. Underpriced Attention. Underpriced Attention. Underpriced Attention. Underpriced Attention. Underpriced Attention. Underpriced Attention. Underpriced Attention. Underpriced Attention. Underpriced Attention. Underpriced Attention. Underpriced Attention. Underpriced Attention. Underpriced Attention. Underpriced Attention.

01

CREATOR

We work with creative talent (on or off screen) who produce original content for your brand designed to inform, entertain, or engage your audience. This is crafted and brought to life by dedicated Vayner creators or UGC creators for specific deliverables.

02

AFFILIATE

We work with creative talent who produce original content designed to earn commission for driving trackable product sales, and activate the masses to sell to their unique audiences in their own style through commission opportunities.

03

INFLUENCER

We collaborate with creative talent who produce original content designed to inform, entertain, or engage your audience and distribute content using their own name, likeness, channels, or community. We help you partner with the right influencer to scale reach and relevance for both larger activations, tent poles, and conversion priorities.

04

TALENT

We partner with entertainment talent who bring fame and recognition in a specific field or across various domains (sports team, movie, culture moment, etc.) to aid in increased brand recognition, recall, and consumer confidence. We help you work with casted actors for specific roles or celebrity talent who carry mass attention for their skills and personality.

05

HOW WE WORK WITH BRANDS

From audits to strategy to execution, we manage the details so your brand can stay focused on impact.

  • Branded Content (UGC)
  • Branded Content with Distribution (Influencers)
  • Branded Experiences
  • Strategy Playbooks
  • Collabs
  • Talent/Celeb Sourcing & Content
  • Affiliate Content
  • Seeding/Gifting
  • Surprise and Delight Fulfillment

Branded Content (UGC)

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Lisa Harap-Canfield, SVP of CAIT (Creators, Affiliates, Influencers and Talent)

The humans that are defining culture aren’t sitting at the boardroom table. They are the Creators and Influencers in social media also defining your brand for you everyday with or without your permission

Lisa Harap-Canfield, SVP of CAIT (Creators, Affiliates, Influencers and Talent)

FAQS

How is Vayner’s approach to influencers different?

We focus on relationships, not transactions. Audiences can tell when it’s just a paid endorsement. Our work is about pairing brands with creators who genuinely resonate with their communities, so the impact is real.

Work With US

We help Fortune 500 brands scale by blending culture and data to create relevant creative and performance-driven media that delivers real business results. If you’re looking for a strategic partner to navigate the complexities of modern marketing, let’s talk.