If there’s one thing we love more than momentum, it’s reflecting on how we got there.
This year, we launched culture-moving campaigns, partnered with brands at the biggest moments in marketing, and earned recognition across the industry from the Super Bowl stage to Cannes Lions and beyond. So, in true year-end fashion, we’re wrapping it all up the only way that felt right: Vayner Wrapped, a highlight of the work we are so proud to share.
🎶 On the 12th month of 2025… we’re happy to share 12 highlights that shaped a year we’re incredibly proud of!
Let’s unwrap them.
January
A Kickin’ Ranch anthem
We rang in the year with Jimmy John’s “Kickin’ Ranch” song…this is proof that when brand voice meets culture ✨magic happens. ✨
February
A Super Bowl season to remember.
From Duracell’s first-ever Super Bowl spot to Tubi’s “The Z Suite” making waves, we showed up big on the biggest advertising stage in the world.
March
The Start of Something Big with JCPenney
March marked the kickoff of our partnership with JCPenney, as VaynerMedia was named the brand’s social media and influencer marketing agency of record. Together, we set out to boost cultural relevance by tapping into creativity, social-first production, and influencer seeding starting with an attention-grabbing Instagram moment featuring Marilyn Monroe’s iconic JCPenney jeans.
April
A stage, a mic, and a much-needed callout.
Gary took the stage at POSSIBLE and didn’t hold back… calling out the industry’s overreliance on paid media and challenging brands to reinvest in organic social and strong creative. His keynote sparked conversation across the room and beyond, reinforcing a core belief we’ve held for years: media should amplify great creative, not disguise bad ideas.
May
A Front-Row Seat to Marketing ‘Renaissance’ 🐝
We took our brand friends to Beyoncé’s Brand Box, and teamed up with Cash App to film a special episode of Marketing For the Now. Leading marketers from Kate Spade, Nespresso, Alexander Wang, and more joined the conversation, exploring how the Beyoncé effect is shaping innovation, influence, and the future of social marketing.
June
The Debut of Vayner Co-Lab
June took us to Cannes, where we launched Vayner Co-Lab, our new service model designed to help marketers and in-house agencies level up their social and creative capabilities. Our founding client, PepsiCo Beverages US, joined us in building this first-of-its-kind blended capability.
July
Our cutest viral hit yet: 15.7M and counting
For Take Your Kid to Work Day, we asked our coworkers’ kids to explain what their parents do for work…and the result was hilariously wholesome. The video became our top-performing post ever with 15.7 million views on Instagram.
August
H&R Block, from social to full-service success.
August marked a major milestone as VaynerMedia was named media agency of record for H&R Block, building on a partnership that began in 2023 with social services and grew to include social creative AOR duties in July 2024. With both social and media now consolidated under one roof, we’re helping H&R Block stay relevant year-round, beyond tax season.
September
Back to School, But Make It Marketing
September brought both celebration and connection. We were incredibly proud to be named to Adweek’s 2025 Agency of the Year Shortlist, sharing the stage with some truly outstanding agencies.
We leaned into a Back to School moment for marketers, seeding our brand friends with the ultimate Back to School kit that included a copy of Gary’s Day Trading Attention. This is the modern playbook for leaders navigating today’s attention economy: how to understand platforms, read culture in real time, and make smarter decisions that drive real business impact.
October
Summits, and the new future of commerce
October was all about VaynerX’s Live Shopping Summit, where we explored how creators, affiliates, and influencers are reshaping online commerce. Live shopping is set to be a massive brand opportunity for 2026, so if you’re ready to put these insights into action, check out the livestream from our Live Shopping Summit.
November
Connect, collaborate, and celebrate leadership
November spotlighted our VaynerX Future CMO Summit where the next-gen marketing leaders met us in the stunning Malibu hills. November brought the VaynerX FCMO Summit, a reminder that nothing beats IRL connection. From off-sites to in-person sessions, we saw firsthand how getting the next-generation marketing leaders together in real life is foundational for culture and organizations.
We’re doing more of these in 2026, so if you have a next-gen leader you’d like to nominate to join us, let us know!
December
A year-ending celebration of our people!
VaynerX was named to Inc. Best in Business awards in two categories “Best Marketing” and “Best Challenger Brands” , capping a year of growth, creativity, and impact that we’re so proud, and excited about. Our merch game also leveled up this year as we welcomed Custom Ink the VaynerMedia family! Santa brought our VaynerX coworkers merch to all 15 of our global offices! 🎁
From culture-shaping campaigns to industry-defining conversations, Vayner Wrapped is a reflection of the people, partners, and ideas that supercharged this incredible year! 🚀
Here’s to everything we built together in 2025 and to an amazing fresh start to 2026!
👉 Want to partner with us? Drop us a line!