VaynerMedia & TikTok

VaynerMedia is the most contemporary global media and creative agency that puts social at the center, and TikTok is a core part of our marketing efforts to help prove out our brand partner’s business outcomes. We believe in underpriced attention at VaynerMedia and TikTok is trailblazing the way for social platforms in regards to new feature priorities. The vertical video platform has set the standard for what short-form video content looks like in the contemporary social media landscape and is seen as TV 3.0 given its capabilities to entertain and keep its users scrolling for an average of 90+ minutes per day.

As the first platform to create features and products that both community manage and create content all in one, TikTok has redefined what it means to foster, cultivate and grow niche cohorts. It’s unique algorithm has set the standard for serving the right content, to the right people based on their interests and behaviors on the platform. This formula establishes TikTok as company sitting at the intersection of relevancy, culture and entertainment.

With these capabilities, TikTok is centrally positioned to help execute against services that we offer, such as PAC (Platforms and Culture) where we help internal teams leverage cultural insights to make content that resonates with consumers, SOC (Strategic Organic Creative) our always-on organic creative and community creation offering, and VVM (Vayner Volume Model) organic + paid media offering to drive performance across the funnel. 

“For me, there is no better place to go to sell to Gen Z than TikTok – right this second –, because the scale of attention at that age level is remarkable.”
–  Gary Vaynerchuk referencing TikTok