CONCEPT
@GaryVee & Special Guest (Vee)Friends linked up on TikTok Live to promote the launch of the VeeFriends Character Comfort Collection apparel in early November 2023.
TIKTOK LIVE INTEGRATION
For more than 90 minutes, Gary hosted 15 individual “live duets,” chatting one-on-one with top TikTok creators, each of whom joined the stream donning their favorite character’s tee.
TIKTOK SHOP INTEGRATION
To provide streamers with a frictionless commerce experience, @VeeFriends integrated its existing Shopify into TikTok Shop. As the live moderator, in real-time, the team was able to pin up shoppable product cards of what creators wore on-screen.
47.4
VIEWERS
62.5
PRODUCT IMPRESSIONS
182
ITEMS SOLD
Throughout the livestream, TikTok Shop auto-generated “alerts” (bottom left in orange) would add hype to the featured items, highlighting real-time shopper behavior data points including product views & transactions.
As each guest came on stage wearing their chosen CCC, a shoppable card for the item would be pinned beneath.
THE RESULTS
Across an array of full-funnel performance metrics, from live views (unique, avg duration) to item sales, the Live Shopping pilot exceeded all expectations – including TikTok’s own guidance.
ENGAGEMENT HIGHLIGHTS
Nearly 50,000 unique livestream viewers tuned in, with over 1,500 actively commenting.
A majority of views came from non-followers (67%) discovering via For You recommendations. Over the course of the broadcast, @VeeFriends TikTok follows grew +11% organically ($0 in ads).
COMMERCE HIGHLIGHTS
182 CCC items sold via TikTok Shop over the course of the livestream, averaging >2 orders per minute for its entirety at a $46 AOV.