At Vayner, social is at the center of everything we do. We see what challenges brand marketers are navigating every day and that’s the pressure to create content that’s relevant, high-quality, and truly platform-native…at speed and at scale…and doesn’t make someone want to scroll past it.
This is why we’ve been working on something a little different recently with the launch of our new product offering, SMASH. And yes, it’s sort of exactly what the name entails…but more on that in a second. Here’s everything you need to know, and what to expect from SMASH:
What Is SMASH?
SMASH is a flexible way to fuel your brand’s biggest priorities. Essentially, a means of creating high volume content (that actually gets views) without sacrificing quality or effectiveness. When brands implement SMASH with us, they can prioritize whatever is most important to them at the time, whether it be one brand defining announcement or a strategic creative concept for a cultural moment.
In the past, Vayner has worked with brands in the more traditional sense, acting as a client’s social or creative AOR. With SMASH, we’re offering an alternative method, where we work with brands on a campaign basis, and maximize relevant, timely content.
SMASH In Action
This past holiday season, we joined our friends at Lovesac where they hosted a pop up and staged a comfy cozy winter wonderland inside their showroom in Flatiron in NYC. Lovesac spread the love by gifting free holiday photos with a professional photographer, a complimentary Footsac, and even surprised three longtime, deserving customers with their very own Lovesac sofas.
Here’s where SMASH came in. Our team delivered the on-the-ground strategy, content & execution for Lovesac, and the campaign was delivered quickly and efficiently.
Why SMASH?
SMASH is our way of ensuring that brands don’t need to choose between a great TV commercial or a body of online content. From the initial strategy to finding the right creators, we handle the high-volume production side of things.
When you choose SMASH, you’re choosing a team of platform & algorithm experts, who have a deep understanding of what drives impressions, and conversations, and can be counted on to achieve and document that success. It’s all of the Vayner firepower, minus any of the red tape.
So…Who’s Ready for SMASH? 🌟
For those diving into their 2026 marketing strategy, or ready to deliver your next viral campaign, we’re here to help you smash it. 😉
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