Taxes may only come once a year, but H&R Block is showing up for their consumers 365 days. (Drum roll, please!) That’s why they’ve expanded their partnership with us, naming VaynerMedia as their Social Creative and Media Agency of Record.
This isn’t just a title swap. It’s part of a bigger transformation led by Chief Marketing & Experience Officer Jill Cress, turning H&R Block from a “see you in April” tax prep brand into one that delivers year-round value. Because being relevant in this industry isn’t just seasonal; it’s about showing up when consumers need you most.
From Seasonal to Always-On
For decades, H&R Block has been synonymous with the once-a-year filing rush, and it’s now building upon its legacy of earned consumer trust by moving into everyday online conversations that matter. For us, it means creating content that earns attention, builds trust, and delivers impact at scale. The brand is rewriting its own playbook and meeting the needs of every generation, every day.
A Shared Belief in Social-First
Consumer behavior has shifted. People don’t want brands that pop in once a year; they expect you to show up every. single. day. Period.
Enter H&R Block. Led by Chief Marketing & Experience Officer Jill Cress’s “fail fast, learn fast” mindset, this partnership is built to move at culture-speed and designed to test, learn, and pivot in real time. No dusty playbooks here.
And the proof is loud. From AI-powered assistance to social-first storytelling to even gaming integrations, H&R Block isn’t waiting for relevance, they’re creating it.
“Bringing social creative and media together under one partner isn’t just operationally efficient, it’s a competitive advantage,” says Cress. “VaynerMedia’s integrated approach fuels agility, sharpens our cultural edge, and ensures we’re building stronger connections with more customers, all year long by integrating H&R Block into daily interactions.”
Year-Round Relevance, Built for Today’s Consumer
Together, H&R Block and VaynerMedia are proving what happens when social creative and media don’t live in separate lanes: you get a brand that shows up in culture every day of the year, backed by measurable results that matter.
Our CEO and Chairman of VaynerX, Gary Vaynerchuk, says it best, “When social content is supercharged with strategic media efforts, the results speak for themselves. By championing the integration, Jill is demonstrating H&R Block’s dedication to advancing modern marketing practices. We’re incredibly humbled that the Company has put their trust in us, and we’re eager to deliver impact that exceeds their brand goals.”
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