In a landmark partnership, The Magnum Ice Cream Company has appointed VaynerMedia Canada as its social creative and production Agency of Record (AOR). This collaboration marks the first time the global ice cream giant—which oversees iconic brands like Magnum, Ben & Jerry’s, and Breyers—has partnered with a dedicated social agency.
As the company transitions into its next phase as a standalone entity, VaynerMedia is tasked with leading culture-led social strategy across its entire portfolio. The agency will be focusing on shifting these brands beyond the traditional frozen dessert category and into everyday snacking occasions. By leveraging a consumer-first approach, VaynerMedia will develop social-first content designed to drive relevance where food, entertainment, and lifestyle trends intersect.
By blending strategic social-first thinking with high-speed production, the partnership aims to accelerate growth and engage consumers more meaningfully worldwide. For VaynerMedia, this win underscores its reputation as the premier partner for brands looking to redefine their digital presence and dominate the modern media landscape.