In a significant expansion of its Australian footprint, VaynerMedia has been named the lead social agency for HBO Max Australia. Following the streaming service’s successful Australian launch, this partnership tasks VaynerMedia with overseeing all creative and production efforts across the brand’s social media landscape, including TikTok, Instagram, and Facebook.
The appointment marks a transition into the next phase of HBO Max’s brand growth in the region. Ashleigh Bruton, Head of Social for HBO Max Australia, noted that after seven months of cultivating a passionate online community, the brand sought a partner capable of blending “creativity, culture, and conversation” to deepen fan engagement.
VaynerMedia’s “social-first” philosophy was the driving force behind the win. Karen Coleman, Country Manager at VaynerMedia Australia, described the partnership as a “dynamic collision of creativity and culture.” By redefining how stories are told and shared, VaynerMedia aims to bring fandoms closer to their favorite characters and franchises than ever before.
Read more about it on Mumbrella.