From the screen to your feed, HBO Max is showing up where fandom lives…online, every day. (Cue the theme music! 🎶) That’s why they’ve tapped us, naming VaynerMedia Australia as its lead social agency.
Since launching HBO Max in Australia just seven months ago, the brand has built one of the most passionate online fandom communities out there. As Ashleigh Bruton, Head of Social for HBO Max Australia, put it, “We’ve cultivated a highly engaged social community of the most incredible fans.”
Now, we’re partnering up to take that energy to the next level…blending culture and community conversations to create social-first moments that fans can’t help but talk about.
Building the Future of Fandom Together
Entertainment offers a unique opportunity to bring communities deeper and closer together with the power of social media. Our VaynerMedia Australia Country Manager, Karen Coleman, said it best, “Our partnership with the brilliant team at HBO Max is a dynamic collision of creativity and culture. The entertainment world is the ultimate stage for consumer connection, and we’re ready to redefine how stories are told, shared, and experienced on social, bringing fandoms deeper than ever into the worlds and characters they adore.”
Together, we’ll create social-first content as dynamic and fast-moving as the culture around us. Analyzing, ideating, and making content that resonates with beloved fandoms in real time time across platforms. Every scroll, share, comment, and post is a chance to make an impact for deeper storytelling and we’re here to make it count.
A Glimpse Into What’s Next 👀
We’ve already had the chance to support the much-awaited launch of Welcome to Derry, an incredible glimpse into HBO’s world-class storytelling and how they bring major tentpoles to life across every touchpoint.
And that’s just the beginning. We’re already in planning for some highly anticipated series next year, where we’ll get to flex our social-first thinking to bring fandoms even closer to the stories, worlds, and characters they can’t get enough of.
While we can’t say much (yet 😉), what’s ahead is something we can’t wait to share.
Thank you to our amazing partners for the trust – here’s to building relevance & fandom together, the social-first way! 💪