Sometimes numbers tell a perfect story.
In 2024, VaynerX celebrated fifteen years with fifteen global offices – a bit of kismet that captures our deliberate path to scale. Over the last decade and a half, we’ve built our way into global markets through an unwavering commitment to doing things our way, and the “social shop” founded out of a conference room is now a global, integrated (and yet still independent!) agency of 2000+.
And in true Vayner fashion, we had to celebrate in a big way – with social at the heart of it all.
🌎 Racing Across the Globe
To kick off the big birthday, we turned to where attention is today —social media. In a global challenge format, two Vayner teams raced across the map to visit all 15 VaynerX offices (in 15 days), inviting the world to watch.
Here’s who took on the challenge:
- Team Go-Getters: Aengus Boyle and Nick Dio, a duo who earned their spot by racking up the most LinkedIn impressions in an internal contest. (Check out Aengus and Nick’s videos)
- Team OGs: Mimia Johnson and Hanna Park, two of Vayner’s longest-standing team members who’ve spent over a decade shaping our journey.
This dynamic social series that brought our community of marketers along for the ride. Each post, story, and reel showcased the excitement, teamwork, and twists between all the travel mishaps and special office moments with various Vayner teams around the world.
Want to see more of the VXXV world tour? Look back at the full journey here.
🎉A Worldwide Party (or 15)
Nothing says birthday like a party, and we threw 15 of them—one for every Vayner office. The festivities kicked off in London with a high-energy event that set the tone for the global tour. At our NYC celebration, Ice Spice made a surprise guest appearance, adding a little extra sparkle to where it all began.
Each VXXV event featured people who’ve been integral to our journey: employees, clients, and partners who have helped shape VaynerX. From New York to New Delhi, every event reflected the unique culture of its region while celebrating the global spirit of Team Vayner.
🎙 #ThatsSoVayner
We took a walk down memory lane with our ‘That’s So Vayner’ social series, where team members shared behind-the-scenes stories from the OG days. From AJ Vaynerchuk recalling the lack of preparation during their first pitch to Melissa Moriarty reminiscing about the early days of the 6 second video format, these stories captured the scrappy beginnings and core values that are just “so Vayner.”
Catch the full series of behind-the-scenes moments on our YouTube playlist.
🧶 Merch as Marketing
Everyone loves merch. Including us! So, we obviously had to find the coolest up and coming design partner to swag out our Vayner employees. We partnered with Yellow Label to create special gifts: exclusive custom-embroidered merch for our 2,000+ employees and a few lucky partners. It’s been so cool to see the Vayner fam sporting these in our 15 offices, and zillion Zoom calls.
📰 VXXV In The Headlines
To make some noise in the industry, we secured an exclusive piece in Business Insider. The feature highlighted our proud independence and also showcased how we’ve scaled globally over the past five years, with a special focus on Gary’s incredible story as a business leader. “How Gary Vaynerchuk doubled his agency revenue in 5 years” sure has a nice ring to it 🙂
Check out the full Business Insider article here.
And, our friends at Campaign covered the whole celebration with a lovely piece.
🔮 Looking Ahead
Fifteen years down, but we’re just warming up. The dawn of the “organic social era” is just beginning; and we’re so ready for this next chapter of Vayner’s growth.
To everyone who’s been part of this journey—thank you. Here’s to 15 more years of growth, brand building, and making magic happen with our brand partners. 🚀
