Don’t be scared—we’re just announcing Opendoor‘s latest *Reasons to Move* campaign, *Vampire*. Just in time for Halloween, we put a spooky twist on Opendoor’s “selling made easy” message, with a vampire who’s ready to move when her neighbor starts growing garlic. This playful campaign brings a lighthearted approach to Opendoor’s message that selling a home can be simple—anytime, for any reason.
Selling with Ease—For Any Reason, Any Season
Selling a home can be daunting, but Opendoor’s ‘Reasons to Move’ campaign challenges that notion, showing that no reason to sell is too small. For Halloween, we thought, “What better reason than a vampire deciding to move because of a garlic-wielding neighbor?” This playful approach underscores Opendoor’s mission to make home selling easy and stress-free, no matter the season.
A Home-Selling Concept with Bite
Halloween offered the perfect backdrop to create a fun, memorable message that catches attention. Our vampire character’s “reason to move” shows that even a minor inconvenience can inspire a big decision, and Opendoor makes that decision easier. By tapping into Halloween humor, we positioned Opendoor as the go-to for fast, convenient home sales with a seasonal twist that resonates well beyond Halloween.
Audience and Resonance
Our target audience includes any homeowner who’s ever considered moving but might be put off by the complexities of selling. Using a relatable, humorous scenario with a memorable character, we’ve reminded viewers that Opendoor makes it easy to move whenever the time feels right.. It’s clear this campaign’s mix of humor, timing, and relevance hit home with audiences.
The Power of a Proven Formula
The Vampire concept came from top-performing social content, where we’d already seen success with a similar “neighbor” scenario. We knew this setup was a hit, so we expanded it to TV, OTT, and CTV while staying true to its social origins.
With these results, ‘Vampire’ is showing audiences that selling with Opendoor can be easy, any time of year—even if you’ve got a pesky neighbor or a quirky reason to move.
