The Day Trading Attention Book Club was back this week for round 2 dropping diamonds in the live stream that all brand marketers and creators should be applying to their content starting… well, yesterday.
This week, Raghav Haran (yes, the guy who helped collaborate on the book and doubles as our Director of Product Excellence) teamed up with Peter Chun (our Platforms, Algorithms, and Culture guru) to crack open Chapters 3 and 4, loaded with the same truths Gary Vaynerchuk has been instilling in VaynerMedia since 2009.
A.K.A. we’re talking the tactical guts of modern marketing.
Here’s your TL;DR 👇
Meet P.A.C.: The Formula for Modern Content
Gary originally defined P.A.C. as Platforms and Culture. But in 2024, the “A” got a promotion 🤌✨ Now it’s Platforms, Algorithms, and Culture.
Contrary to popular belief, the algorithm isn’t some mysterious black box…it’s actually math and it’s showing you the answers to the test in real time. The brands that pay attention (and adapt) get distribution. The ones that don’t…well, they’re blaming the algorithm.
The Non-Follower Era: Create for Strangers First
Most of your reach doesn’t come from your followers anymore. Recommendation engines like TikTok’s For You Page, Instagram Reels, and YouTube Shorts are designed to serve your content to people who’ve never heard of you.
That means for discoverability, the days of posting only for your friends are over. Your creative has to be relevant to anyone on the internet and if it can’t stop a stranger’s thumb mid-scroll, it might not work.
The 5% Tweak That Can 10x Your Reach
Not every post is a home run right out of the gate, but there are small tweaks that often change the game.
- A tighter hook.
- A stronger CTA.
- Even something as simple as a fake “low battery” pop-up layered into a video.
One brand saw a post go from 5K views to 175K views just by reworking the hook in the first three seconds. Content isn’t glass…It’s clay. Keep reshaping until it works.
Immersing Yourself in the Subculture
How do you figure out what’s actually relevant inside a niche community?
By setting up dedicated accounts that only engage with, say, pickleball or fashion, you’re training the algorithm to start feeding you the content those audiences are obsessed with. It’s a window into culture that’s more accurate than any trend report.
Pro tip: stay disciplined. If you use your pickleball account to search last night’s NFL score, you’ll break the feed.
Pay Attention To These Platforms 👀
MASSIVE opportunities are here, so please don’t sleep on these platforms:
- Snap: 40% of its audience isn’t on TikTok or Instagram. That’s a huge, untapped reach.
- Reddit: It’s where subcultures form and it’s quietly fueling the very AI models (LLMs) marketers are scrambling to understand.
Ignore them now, and you’ll be late to the party.
📚 Next Class Preview
We’ll be going live next Wednesday to break down content & real-life scenarios in chapters 5 & 6 – you won’t want to miss it!
To catch the full replay of session 2 👉 watch here
To start from the beginning with session 1 👉 watch here
To stay up to date for details on session 3 👉 follow along on our Linkedin
Want to partner with us? 👉 Drop us a line!