Welcome to the grand finale of our Day Trading Attention Book Club! This September, we kicked off something brand new LIVE on Linkedin. All month long we went deep with a behind the scenes guide to what is actually working for brands right now.
If that sounds like something you’d like to see…💝🤲here’s a beautifully packaged deck just for you with all of the insights we presented LIVE!
If you’re a brand marketer, keep scrolling for the TL;DR, and consider this your cheat sheet for what’s working in the wild world of social media today. 🤳🌎🚀
Follow Attention (It’s Really That Simple)
Stop overthinking platforms and trends. Whether it’s long-form video, short-form clips, TikTok, Instagram, or even emerging platforms… the key is following where people are paying attention
Our SVP, VaynerConsulting, Meredith Montana says, “I feel like a marketer can just feel like, what are we doing? Where are we going? But really, it’s just about understanding where consumer attention is and why that’s happening.”
For brands, this means don’t get stuck chasing what worked last year. Start by mapping where your audience actually spends time, see what’s resonating, and go from there.
And like Gary keeps saying 🥁 …test with your organic content THEN scale what works.
Experiment Like a Scientist
Content is data, and every post is an experiment. Nick, Meredith, and Raghav (yes! The guy who helped write the book!) shared tons of examples of how second chances, third chances, and the tiniest of tweaks can turn an underperforming piece of content into an overperforming one.
Take Gary’s content strategy… he’ll post the same video with slightly different hooks, captions, or formats to see what resonates. With these subtle changes, we get rapid insights that guide bigger creative bets.
For brands, that means:
🔁Don’t be precious about your assets. Repost, remix, and reformat.
📊Track the data: what hook, caption, or format drives the best engagement?
🧑💻Test across channels. TikTok version vs. Instagram vs. YouTube Shorts? See what sticks and scale.
Volume + Variety = MASSIVE Opportunity
Meredith and Raghav stressed that more content means more chances for your team to learn. One shoot can become ten pieces of content and each can be tested in a slightly different way.
A real world #client 😉 example is Jimmy John’s. A viral pickle sandwich trend started from social chatter and became their top-performing limited-time offer. They even partnered with Snooki for a Halloween “Pickle Witch” campaign, all informed by social insights.
Our Chief Content Officer, Nick Miaritis, (Omelette King as we like to call him)had a great reminder for brands and creators in session 3: “Make sure the idea engine of what you do is constantly revving and don’t give up too early. I posted fifty or sixty times, getting a few thousand views, and then one post blew up with fifteen million views. That changed my creative life forever. One post can change everything, so keep experimenting.” 🍳😉IYKYK.
Look at every piece of content not as a one-off, but as a starting point.
Good Ideas Can Come From Anywhere
Ideation is a team sport. Meredith explained how the collaborative environment at Vayner leads to unexpected hits.
Everyone from junior team members to executives shares creative ideas and we wouldn’t have it any other way.
Some of the most effective campaigns started from comments, DMs, or small fan interactions.
Make the Long Game Your Strategy
Attention is a marathon, not a sprint. Raghav said it best: “Building a brand, or even a personal brand, is about consistent investment over time.”
For brands, this means:
🤳Commit to always-on, organic social.
🧠Keep learning from the content you post.
🚀Scale what works, and don’t fear volume.
It’s NOT about chasing virality. You need to be building a system that moves at the speed of attention.
Made It To the End and Want 5 Actionable Steps for Your Brand?
Write these down! Copy & paste to your SMM in Slack! 👇
- Follow Attention: Map where your audience spends time and what content they engage with. Treat it like your compass.
- Test Everything: Just like rewearing your favorite shirt to the office, don’t be afraid to recycle content and make it new. Repurpose, remix, and reformat content across platforms to see what resonates.
- Think in Volume: One content shoot = multiple pieces of creative. Maximize your content by creating variations and testing them across platforms.
- Open Ideation: Encourage ideas from all corners of your team and even from your audience. Some of your biggest wins might come from unexpected places.
Commit for the Long Game: Attention isn’t instant. It’s earned. Stay consistent, keep experimenting, and invest in learning from every post.
Are you a marketer who wants to collaborate with us? Our Chief Business Officer, Kaylen McNamara hosts some pretty epic Capes as Consulting sessions 🤝 Connect With Us
Are you chronically online and want to work for us? 💡 Apply here
