VaynerMedia’s collaboration with Raisin Bran took center stage during Super Bowl LX, earning a top spot on Nerdist’s definitive list of the best “nerdy” commercials of 2026. The article celebrates the witty “Will Shat” concept, featuring the legendary William Shatner as a dedicated bran ambassador.
Starring the Star Trek icon in a intergalactic spaceship, the spot shows Shatner delivering boxes of Raisin Bran to the masses with dramatic intensity, on a mission to provide fiber to the masses.
By leaning into Shatner’s iconic persona and adding clever play-on-words, VaynerMedia successfully brought a legacy brand into the public eye, and became one of the most talked-about moments of the Big Game. This recognition from Nerdist underscores our ability to pair legendary talent with sharp creative to cut through the noise the year’s most competitive advertising landscape.
Read more about it on Nerdist.