In a recent segment, CNN analyzed the advertisements that defined the 2026 Big Game. The report highlighted a shift back to character-driven storytelling, specifically naming VaynerMedia’s work with Raisin Bran as a prime example of how to make a legacy brand culturally relevant again.
CNN’s entertainment analysts noted that while many brands struggled to find the right tone, the “Will Shat” campaign successfully used humor to tackle the topic of digestive health. Part of what made the campaign so successful was the decision to leverage William Shatner’s sci-fi persona and lean into self-aware, pun-filled writing.
The coverage emphasized that the campaign’s success began long before kickoff, referencing the viral “paparazzi” shots of Shatner eating cereal in his car, a strategic PR stunt developed by VaynerMedia. This CNN feature underscores our agency’s expertise in creating multi-layered campaigns that don’t just fill a 30-second TV slot but dominate the broader cultural conversation through star power, humor, and nostalgia.
Read more about it on CNN.