You’re missing out on a massive opportunity for your brand. I’m Sean Walsh from VaynerMedia and I’m here to tell you that organic social must be at the heart of your marketing strategy. At a recent live event, I walked global marketers through the untapped potential of organic social and why it’s poised to be the most crucial part of your marketing mix in 2024 and beyond.
In a world where consumers are bombarded with ads and content, brands are struggling to stand out. But what if there was a secret weapon that could redefine your marketing strategy and drive real results? Welcome to the transformative power of organic social media.
Watch the live event:
From Follower Counts to Content Relevance
The game has changed. Now, 95% of views are driven by algorithmic recommendations, not follower numbers. This means your brand’s success hinges on creating content that is truly relevant and engaging to your audience—whether they follow you or not. Creativity has become the new currency in this content-driven world.
Social Media: The World’s Largest Focus Group
Social platforms have evolved into the most agile insights engine available to brands. With daily data-driven feedback, you can fine-tune your messages, understand audience preferences, and even make real-time product decisions. It’s like having the world’s largest focus group at your fingertips, enabling you to stay ahead of the curve.
Organic Social: The New TVC
Imagine being able to reach and impact millions of consumers with a single organic post—for free. That’s the power of organic social. Many Vayner partners, including Opendoor, have used this to their advantage, tapping into the viral potential of social content to drive real business impact. It’s time to treat your organic social assets as the new TVCs.
Amplifying Paid Media with Organic Insights
When your top-performing organic content builds brand equity, it can also supercharge your paid media efforts. Algorithms reward relevance, making your campaigns more efficient and effective. In fact, creative quality alone can account for over 50% of ad outcomes. By leading with what works organically, you can unlock unparalleled paid media performance.
The Future is Organic
Brands that prioritize organic social, invest in dedicated teams, and adjust their media mix accordingly are the ones pulling ahead. Organic social is moving from the sidelines to the center of brand strategy, and it’s only gaining momentum.
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