Research & Reports
We’re here to help you navigate these opportunities. Borrow our brains for a strategy sprint, marketing opportunity exploration or a sharp, fresh perspective.
The Anti Trend Report 2026
This won’t be another recap of what went viral this year; you already know that Labubus are everywhere and that nothing beats a Jet2 Holiday.
Using social as our insights engine, we’ve hand-picked patterns you might have missed – from platform behaviours, to cultural conversations – to understand where the attention will be in 2026.
Culture vs Counterfeit: The Marketer’s Guide to the Comment Section
The comment section is a gold mine for real-time insights. But what happens when the conversation isn’t driven by real humans? Research shows that while online conversations typically contain 7–10% fake profiles, many brands are seeing rates as high as 40%.
Cyabra and VaynerX joined forces to peel back the curtain on the comment section, helping marketers respond to inauthentic conversations online.
The Chat Effect: Rethinking Search in the Era of AI
78% of people never scroll past the first page of search. AI-driven answers are replacing traditional search behavior, reshaping how consumers discover and engage with brands. Here’s how AI is disrupting paid and organic search, and what you can do to future-proof your brand strategy in 2025.
Constellations Outlook: The Forecast of Forces That Are Shaping Platforms, Algorithms, & Culture
Our resident pop culture experts are breaking down the underpriced social trends driving real results on Q4 and into 2026. From organic growth to cultural relevance, this downloadable guide will help your brand win attention where it matters most.
Inside Modern PR: Trust, Timing & Building Credibility A Deep Dive Into Earned Attention in 2025
The world of public relations is undergoing a rapid transformation. From the rise of AI-powered tools to the fragmentation of media and an insatiable demand for radical authenticity, the rules of the game have changed. This research explores how successful brands and leaders are moving beyond traditional media relations to build credibility and influence in a hyper-connected world.
Building a Recession-Proof Value Strategy: A Guide for Brands
This is your brands social media guide to leverage during periods of economic uncertainty. Get insights from research that will inform how your brand can adapt their social and brand strategy to best retain and recruit new customers.
Creating Scroll Stopping Content on Snapchat
84% of Gen Z Snapchatters say brands that incorporate Gen Z passions into advertising are more memorable. So we partnered with Snapchat and Realeyes to dive into how video content consumption is changing, and what that means for content creation.
2025 Trends Report
We delved into why trends are actually happening and what that might mean for your brand or client in the new year.
The Growing Power of Organic Social
Organic social–once an afterthought–is taking center stage in 2025. We teamed up with the brilliant minds at Ipsos to develop custom research asking marketing leaders what they really think about organic social media, and it’s ability to drive impact.