VaynerMedia is proud to highlight our latest creative triumph: a high-impact Big Game campaign for Kellogg’s Raisin Bran starring the legendary William Shatner. As reported by People, the exclusive sci-fi themed commercial marks Raisin Bran’s first-ever Big Game appearance, utilizing a bold mix of humor and nostalgia to tackle the importance of digestive health.
The campaign kicked off with a viral, VaynerMedia-orchestrated “staged paparazzi” stunt featuring the 94-year-old Star Trek icon casually eating cereal in his car. This evolved into a spot where Shatner (dubbed “Will Shat”) traverses the country on a “fiber mission.” From a high-tech spaceship to a crowded sports bar and a football tailgate, Shatner delivers the message that “Shat’s about to get real,” reminding Americans that Raisin Bran provides the necessary fiber for a “post-game day reset.”
By blending self-aware humor with a strategic multi-phase rollout, VaynerMedia successfully positioned a legacy breakfast staple at the center of the Big Game conversation. The campaign proves that even “serious” health benefits can be marketed with wit, cultural relevance, and iconic star power to capture the attention of millions.