Event

VoiceCon

May 22, 2018

New York, NY

As of 2018, sixteen percent of Americans owned a smart speaker, and twenty percent of Google queries were voice searches. As voice technology and digital audio have risen in prominence, VaynerMedia has invested in these channels and made them a priority focus for the agency and our clients. With the goal of educating brand marketers on the opportunities within voice and digital audio and teaching them how to begin marketing within these channels, we created VoiceCon.

VoiceCon is a VaynerMedia owned and operated event and in 2018 it was held in the IAC Building in New York, NY, that taught brand marketers, digital agencies, and tech companies how to leverage Voice and Digital Audio to accomplish their business goals. The full three-day event, which took place May 21-23, 2018, included an intimate VIP Dinner hosted by Gary Vaynerchuk, the one-day VoiceCon conference, and a VoiceCon Tech Tour, where attendees toured leaders in the Voice and Digital Audio space in New York City and participated in workshops and guided tours.

The conference attracted over 400 attendees from across the world for a day packed with keynotes and panels featuring today’s leading brand marketers, including Amazon, Google, JPMorgan Chase, SAP, and more.

Event Highlights:

  • “VoiceCon” was #1 trending topic on Twitter internationally (May 22)
  • Over 400 total attendees
  • 2 Keynotes / Q&As
  • 6 Panel discussions
  • 36 Speakers (including 54% female speakers)
  • 33 U.S. States represented by attendees

Partners: Pandora, Yext, Diageo

Speakers included:

  • Gary Vaynerchuk, CEO of VaynerX
  • Kristin Lemkau, CMO of JPMorgan Chase
  • David Isbitski, Chief Evangelist, Alexa and Echo at Amazon
  • Jay Shetty, Host, Storyteller, Viral Video Creator  
  • Naomi Makofsky, Global Product Partnerships, Google Assistant at Google
  • Gina Garrubbo, President and CEO of National Public Media
  • Ruth Gaviria, CMO of Entercom Communications
  • Ann Rosenberg, SVP & Global Head of SAP Next-Gen

Panels

  • Voice101: The Audio Opportunity
  • Start with Strategy: Planning Your Voice to Approach
  • Finding Your Voice: Sonic Branding & Sound Design
  • Defining Your Music Strategy: Considerations for the New Frontier of Voice  & Digital Audio (Presented by Pandora)
  • Media Opportunities in a Voice-First World
  • Did it Work? Getting Smart about Measurement
  • Looking Ahead: What’s Around the Corner for Voice & Digital Audio