commerce

Social Commerce Strategy & Operating Model

We map the landscape—who’s winning, where the gaps are, and how your brand can stand out. The output: a clear plan with channel priorities, audience insights and financial modeling that shows exactly where the upside is.

TIKTOK SHOP ACTIVATION

We make your TikTok Shop conversion-ready. Think optimized profiles, A/B-tested content calendars, and influencer and affiliate partnerships that bring credibility and sales. Every stream, ad, and piece of content gives us fast learnings so we can double down on what works.

SOCIAL COMMERCE AOR

The always-on model. We manage the full ecosystem across TikTok, Instagram, YouTube, and beyond—from live shopping calendars to influencer scaling and advanced analytics. One connected system that keeps driving sales, content and cultural relevance.

Zubin Mowlavi, EVP, Digital Commerce
Zubin Mowlavi, EVP, Digital Commerce

62% of users already watch LIVE daily, and 67% of “no-intent” users say they’ve been inspired by live shopping to make a purchase. The window to build brand share is wide open.