commerce
Gen Z isn’t just scrolling, they’re shopping. Social is where they discover what’s new and decide what to buy. 70% of Gen Z have already purchased through live shopping. And with live commerce already a multi-billion-dollar market growing 30% every year, this isn’t a side play for brands–it’s the new front door to relevance and revenue.

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In social shopping, every swipe can be a signal and a sale. Brands that treat affiliates as intelligence partners, not just traffic generators, will outperform in relevance, speed, and revenue
Zubin Mowlavi, EVP, Digital Commerce
FAQS
Why invest in social commerce now?
62% of users already watch LIVE daily, and 67% of “no-intent” users say they’ve been inspired by live shopping to make a purchase. The window to build brand share is wide open.
What’s the conversion rate?
How fast can we see results?
What’s the biggest benefit?