Situation
The tough entry-level job market makes it harder for a job platform like Indeed to connect with and earn the trust of Gen Z job seekers. In the real world, jobmarket communication feels impersonal, however on TikTok, it can be an experience.
Strategy
By strategically placing comments on TikTok, we constantly pinpoint where Gen Z spends their time and is open to interacting with Indeed. Younes’ viral TikTok (1.1M Views) – doing age checks in a supermarket he wasn’t even working – provided a perfect opportunity for us to join the conversation and bring the community on the journey of Younes looking for a job. That one comment ‘Next time you should apply first’ led to an organic and most importantly fun community and creator collaboration with Indeed.
Results
- 1.5K+ users liked Indeed’s comment (+7555%) and 26 users started suggesting jobs.
- Younes reached out to Indeed NL to help him find a job which resulted in 2 more videos on finding a job reaching almost 300K views organically and 191 comments about his fun job hunt with Indeed.
- 2,981 New Followers for Indeed NL (+127.9%)
1.5K+ Users
Liked Indeed’s Comment
2.9K+ New Followers
For Indeed NL
