In a significant move for the branded apparel industry, Custom Ink has named VaynerMedia as its lead media agency. This partnership marks a strategic shift for Custom Ink as it embraces a modern, data-informed media strategy designed to capitalize on today’s “merch renaissance.” By positioning itself at the intersection of identity and community, Custom Ink aims to leverage VaynerMedia’s expertise to deepen its cultural relevance and reach consumers where they are most active.
As lead media agency, VaynerMedia will oversee integrated planning, buying, and measurement across the full marketing funnel, with a heavy emphasis on digital and paid social. VaynerMedia will apply its signature social-first rigor and platform-informed frameworks to streamline customer acquisition and build a more connected media ecosystem.
Custom Ink’s CMO, Phil Auerbach, highlighted that VaynerMedia’s precision in measurement and ability to drive real-time cultural engagement made them the ideal partner for the brand’s next phase of growth.