VM @ Super Bowl LVII
VaynerMedia is an unsuspecting leader among Super Bowl agencies, with 3 commercials in this year’s game and a total of 11 Super Bowl spots over the last 5 years.
“WE BELIEVE THE SUPER BOWL AD IS WILDLY UNDERPRICED.”
As an agency rooted in cultural relevance coupled with an expertise in understanding consumer attention, we approach our Super Bowl campaigns from a very different angle.
PLANTERS Dry Roasted Peanuts brings back the comedy roast to television, taking aim at the legend made to be roasted, MR. PEANUT®. Roastmaster General Jeff Ross is joined by Natasha Leggero and a panel of comedians roasting the legendary legume, MR. PEANUT.
Since the nuttiest wisecracks can’t be contained to 30 seconds, the brand will unleash a must-see, full-length comedy special “The Roast of MR. PEANUT®,” streaming on Super Bowl Sunday, Feb. 12, at PlantersMadeToBeRoasted.com. Does the iconic peanut have what it takes or will he crack under pressure?
Poking fun at the traditional transactional relationship between advertisers and celebrities, renowned actors, Steve Martin and Ben Stiller, star in two Pepsi Zero Sugar “Great Acting or Great Taste” commercials.
Directed by cult favorite comedian of Lonely Island fame Jorma Taccone, the spots go “behind the scenes” onset with Ben and Steve as each act in classic movie scenes and break the fourth wall asking the viewer “is it real, or is it acting?”
By: Campaign US
By: Today Show
By: The Tonight Show Starring Jimmy Fallon
By: E! News
“Marketers haven’t ruined QR codes yet. America is ready for them this year.”- Nick Miaritis
“I bet half the spots this year have QR codes,”- Nick Miaritis
“big and diverse writing team” and “capturing multiple perspectives.” She added that “you don’t want…a singular point of view that is going to be excluding others.”
“You want to make people happy with your spot, you don’t want to hurt people,” she said. – Kat O’Brien
“The majority of Web3 is still interesting for consumer brands… It has to be part of their whole strategy.” – Avery Akkineni
“Even with Planters last year, we were not in the national broadcast, but we always get national exposure. Every year, when you do the math on this, you just buy the 14 biggest markets that matter based on Walmart sales,” – Nick Miaritis
“It’s Twitter’s moment. It’s the one weekend where they are the platform that all the attention is shifting to,” – Nick Miaritis
“It’s Twitter’s moment. It’s the one weekend where they are the platform that all the attention is shifting to,”- Nick Miaritis
By: Wall Street Journal
“Many marketers will try to use TikTok this year to either expand the reach of their Super Bowl campaigns or attract attention without paying $7 million for an actual commercial” – Nick Miaritis
By: Wall Street Journal