VM @ Super Bowl LVI
Taking on the Super Bowl in a very “Vayner” way.
VaynerMedia is an unsuspecting leader amongst Super Bowl agencies, with 3 spots in this year’s game and a total of 8 over the last four years.
pushing the envelope to catapult our brands to meet consumers where they are.
“WE BELIEVE THE SUPER BOWL AD IS WILDLY OVER UNDERPRICED.”
As an agency rooted in cultural relevance coupled with an expertise in understanding consumer attention, we approach our Super Bowl campaigns from a very different angle.
Directed by Academy Award winner Chloé Zhao, “A Clydesdale’s Journey,” set to an arrangement of Gary Clark Jr.’s live rendition of the national anthem and other pieces of his work, is a story of resilience that takes place in the American west. Though the Clydesdale faces injury, the horse’s own determination and the bond it shares with a dog, stableman and vet, see it through a tough road of recovery.
The spot, depicted through Chloé’s unique and deeply human lens, includes messages of resilience, togetherness and hope and is a story that anyone can see themselves reflected in. The commercial culminates with a message stating, “Down Never Means Out,” reminding viewers that no matter what they face, anything is surmountable with perseverance.
Fortune: Life’s a Gamble
DraftKings Super Bowl commercial introduces a new brand character, the Goddess of Fortune; a character who’s all too familiar to anyone who’s ever placed a bet. Throughout the action-packed spot, the notoriously fickle Fortune demonstrates how notable sports icons such as Joe Namath and Evel Knievel have won her favor and been inspired to greatness by her motto, “Life’s a gamble.”
In addition to the thirty-second spot, VaynerMedia is producing and promoting hundreds of pieces of social content surrounding the game. You can watch “Fortune: Life’s a Gamble” in the First Quarter of the game.
Feed the Debate
We teamed up with comedic duo Ken Jeong and Joel McHale to feed the debate of how America eats PLANTERS Deluxe Mixed Nuts — all together or one at a time? Born from a tweet, the insight for our Planters campaign started with a piece of contextual creative, which the team blew out to be the central idea for the spot.
This is a truly integrated effort, with our media team running all pre-game and game-day media, including the poll to determine where Americans sit on the great “all vs. one” debate. You can watch “Feed the Debate” in the Second Quarter.