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VM @ Super Bowl LVI

Taking on the Super Bowl in a very “Vayner” way.

VaynerMedia is an unsuspecting leader amongst Super Bowl agencies, with 3 spots in this year’s game and a total of 8 over the last four years.

pushing the envelope to catapult our brands to meet consumers where they are.


As an agency rooted in cultural relevance coupled with an expertise in understanding consumer attention, we approach our Super Bowl campaigns from a very different angle.


A Clydesdale’s Journey

Directed by: Academy Award winner Chloé Zhao

Directed by Academy Award winner Chloé Zhao, “A Clydesdale’s Journey,” set to an arrangement of Gary Clark Jr.’s live rendition of the national anthem and other pieces of his work, is a story of resilience that takes place in the American west. Though the Clydesdale faces injury, the horse’s own determination and the bond it shares with a dog, stableman and vet, see it through a tough road of recovery.

The spot, depicted through Chloé’s unique and deeply human lens, includes messages of resilience, togetherness and hope and is a story that anyone can see themselves reflected in. The commercial culminates with a message stating, “Down Never Means Out,” reminding viewers that no matter what they face, anything is surmountable with perseverance.


Fortune: Life’s a Gamble

DraftKings Super Bowl commercial introduces a new brand character, the Goddess of Fortune; a character who’s all too familiar to anyone who’s ever placed a bet. Throughout the action-packed spot, the notoriously fickle Fortune demonstrates how notable sports icons such as Joe Namath and Evel Knievel have won her favor and been inspired to greatness by her motto, “Life’s a gamble.”

In addition to the thirty-second spot, VaynerMedia is producing and promoting hundreds of pieces of social content surrounding the game. You can watch “Fortune: Life’s a Gamble” in the First Quarter of the game.


Feed the Debate

We teamed up with comedic duo Ken Jeong and Joel McHale to feed the debate of how America eats PLANTERS Deluxe Mixed Nuts — all together or one at a time? Born from a tweet, the insight for our Planters campaign started with a piece of contextual creative, which the team blew out to be the central idea for the spot.

This is a truly integrated effort, with our media team running all pre-game and game-day media, including the poll to determine where Americans sit on the great “all vs. one” debate. You can watch “Feed the Debate” in the Second Quarter.

Press & Media

Updated: Everything we know about Super Bowl LVI so far: A continuously updated list of which brands are tapping in and sitting out this year’s Big Game …

SEE HOW BUDWEISER IS BRINGING CLYDESDALES BACK TO THE SUPER BOWL. The iconic horses return to the big stage in a commercial directed by Chloé Zhao that also stars a yellow lab …

Chloé Zhao Directs Budweiser’s Super Bowl Spot Highlighting the Resilience of a Clydesdale. The horse has a near-death experience but is supported by his dog friend …

Get your exclusive first look at the Budweiser Clydesdales. The Budweiser Clydesdales are always a big draw in the Super Bowl commercials ever since their first appearance in 1975, and TODAY has an exclusive …

WATCH DRAFTKINGS’ DARING SUPER BOWL COMMERCIAL. Like with its first-ever Big Game commercial last year, the platform is also using its 2022 ad to allow users to bet for free …

Ken Jeong and Joel McHale ignite a culture war over nuts in Planters’ Super Bowl spot: The satire feels all too realistic in our current cultural climate …

Gary Vaynerchuk on VaynerMedia’s Rapid Ascent: ‘It’s Fun Because Now We’re Dangerous’. With 3 Super Bowl ads and 900 employees, it’s become a competitor with the agency world’s elite …