VaynerX Presents: Marketing for the Now... Change Agents from Entrepreneurs to Fortune 100 Episode #13

• IHG Hotels and Resorts, CMO, Claire Bennett
• Ignite Venture Studio, Co-founder/Partner, Jeff Smith
• Soupergirl, Co-founder and CEO, Sara Polon
• Under Armour, SVP, Global Consumer Engagement and Commerce, Jim Mollica
• ViacomCBS Global Consumer Products, President, Pam Kaufman
• Walmart eCommerce US, President/CEO, Marc Lore
• Former Kobe Inc, Gatorade, Converse, Molly Carter

VaynerX Presents: Marketing for the Now... The Cross Industry State of Business Episode #12

This episode includes the “who’s who” of marketing in 1:1 conversations with Gary Vaynerchuk from across industries, around the world.

Speakers include:

• Campbell Soup Company, Director, eCommerce and Shopper Marketing, Diana Haussling
• Diageo North America, CMO and Chief Innovation Officer, Ed Pilkington
• Hain Celestial, CMO, Melinda Goldstein
• The Handel Group, Co-founder and Vice Chairman, Beth Weissenberger
• Lowe's, EVP, Chief Brand and Marketing Officer, Marisa Thalberg
• Mitsubishi Motors NA, VP and CMO, Kimberley Gardiner
• Morning Consult, Managing Director of Brand Intelligence, Victoria Sakal
• UNICEF, Deputy Director at PFP, Jorge Olague

As both the entertainment and sporting landscapes continue to evolve and re-evolve in this new world we're living in, the influence of Esports and Gaming is something all brands should be doubling down on.

Now more than ever, the Esports and Gaming worlds should be front and center for brands. This episode will focus on how this industry continues to shape culture, the opportunities that exist for brands to get involved and the value it can bring.

Speakers:

• Activision Blizzard Esports, President & CEO, Pete Vlastelica
• Anheuser-Busch InBev, Head of Esports and Gaming, Joe Barnes
• Chipotle, CMO, Chris Brandt
• Gamers.Vote, CEO, Christie St. Martin
• Method Gaming Limited, CRO, Christian Bishop
• Sentinels Gaming, CEO, Rob Moore
• St. Jude’s Children’s Hospital, Chief Marketing and Experience Officer, Emily Callahan
• Twitch, SVP Content, Mike Aragon

With the back to school season coming in as the second biggest spending season of the year (after Christmas), how can brand leaders pivot their messaging, products and offering to ensure what they provide is in line with students’ new needs?

The seismic shift in the way students will be returning to school this year is unavoidable, unpredictable and requires students, parents, teachers and brands alike to find new ways to facilitate a productive learning environment while balancing responsibilities at work and at home.

How can we all navigate the ever-changing nature of education, work, and personal well-being as we approach this next chapter?

Well, our expert speakers will bring their perspectives to life on all things Back to School. Additionally, VaynerMedia will pepper in key findings from a 'Back to School Research Study' that will help you turn insights into action as you seek to make the most of Back to School.

With speakers ranging from retailers, to tech brand leaders, to educational organizations and teachers and many more, tune in Thursday, August 20 from 12:30 - 2:30pm ET as they deep dive into their back to school strategies during these uncertain times.

Turning our focus to Gen Z and their influence in culture. In a time like today, the power of Gen Z is seen, heard and felt in every aspect of life now, more than ever. The specific influence of this demographic is spreading across the nation, and it’s crucial to understand the many different ways it’s beginning to make a real and long lasting impact. From activism to platform adoption, brand behavior to making systematic change, Gen Z is not to be underestimated.