Welcome to the hub of all things VaynerX Presents: Marketing for the Now, our content series offering "of the moment" perspectives and practical ideas to help guide marketers on how to modernize their marketing approach as we define the "new normal."

Since launching in May each episode has featured a diverse range of speakers, including both VaynerX experts in addition to the “who’s who” of marketing. From brand leaders, culture shapers, influencers and platforms/partners, each episode has hosted a number 15-minute 1:1 conversations with Chairman of VaynerX and CEO of VaynerMedia, Gary Vaynerchuk that can be watched below.

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VaynerX Presents: Marketing for the Now... Esports and Gaming Episode #11

As both the entertainment and sporting landscapes continue to evolve and re-evolve in this new world we're living in, the influence of Esports and Gaming is something all brands should be doubling down on.

Now more than ever, the Esports and Gaming worlds should be front and center for brands. This episode will focus on how this industry continues to shape culture, the opportunities that exist for brands to get involved and the value it can bring.


VaynerX Presents: Marketing for the Now... Back to School Edition! Episode #10

With the back to school season coming in as the second biggest spending season of the year (after Christmas), how can brand leaders pivot their messaging, products and offering to ensure what they provide is in line with students’ new needs?

The seismic shift in the way students will be returning to school this year is unavoidable, unpredictable and requires students, parents, teachers and brands alike to find new ways to facilitate a productive learning environment while balancing responsibilities at work and at home.

How can we all navigate the ever-changing nature of education, work, and personal well-being as we approach this next chapter?

Well, our expert speakers will bring their perspectives to life on all things Back to School. Additionally, VaynerMedia will pepper in key findings from a 'Back to School Research Study' that will help you turn insights into action as you seek to make the most of Back to School.

With speakers ranging from retailers, to tech brand leaders, to educational organizations and teachers and many more, tune in Thursday, August 20 from 12:30 - 2:30pm ET as they deep dive into their back to school strategies during these uncertain times.

VaynerX Presents: Gen Z for the Now Episode #3

Turning our focus to Gen Z and their influence in culture. In a time like today, the power of Gen Z is seen, heard and felt in every aspect of life now, more than ever. The specific influence of this demographic is spreading across the nation, and it’s crucial to understand the many different ways it’s beginning to make a real and long lasting impact. From activism to platform adoption, brand behavior to making systematic change, Gen Z is not to be underestimated.

VaynerX Presents: Marketing for the Now Episode #1 & #2 Recap