Instagram has established itself as an important storytelling platform for noosa, and with the Stories ad product we saw an opportunity to introduce new consumers to the brand.
[res_embed][/res_embed]noosa’s quality ingredients continue to be a selling point, so we chose to focus on this for our first Stories ad. Having a very engaged fan base who rallies around noosa’s playful brand identity, we decided to highlight ingredients by incorporating stop motion illustrations, which added a whimsical layer that was both true to the brand identity and not overly produced.