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noosa’s Whimsical Approach to Fan Engagement

Instagram has established itself as an important storytelling platform for noosa, and with the Stories ad product we saw an opportunity to introduce new consumers to the brand.


noosa’s quality ingredients continue to be a selling point, so we chose to focus on this for our first Stories ad. Having a very engaged fan base who rallies around noosa’s playful brand identity, we decided to highlight ingredients by incorporating stop motion illustrations, which added a whimsical layer that was both true to the brand identity and not overly produced.