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Film’s Soaring Attempt to Connect with Movie-Goers

In order to promote the opening of Eddie the Eagle, VaynerMedia developed a complement to the standard trailer in order to capture more attention across digital channels.  We set out to find a story that captured the essence of the movie, allowing us to recreate the emotions and excitement in a format optimized for mobile consumption.

[res_embed][/res_embed] STRATEGY

  • VaynerMedia created Sadie the Eagle, a mini documentary about a young girl who also dreams of becoming an Olympic athlete despite obstacles in her life
  • The video was promoted across all platforms to spike conversation around the movie title to spike
  • The video became a sort of champion for mothers struggling to help their kids achieve their dreams