Business Equity
Although we do consider equity arrangements, we are only able to act on a precious few of these opportunities due to our small size and limited resources. We strive to overdeliver in terms of sweat equity for all our clients, and to stay scalable we must be highly selective. Based on the past submissions we’ve received, we’ve generated the following guidelines:
We are looking for existing businesses, not ideas.
Our existing equity arrangements are with web/software applications (e.g. DailyBooth, Springpadit) and physical products (e.g. WakeMate, BabbaCo). In general we are interested in fully functioning businesses that are ready to go to the next level, rather than fledgling business proposals. We are more likely to invest if you can demonstrate initial traction.
We don’t fund content platforms or personal brands.
Although we believe strongly in content creation, VaynerMedia does not pursue equity agreements or angel investment with blogs or other forms of web content.
Send a url.
If you don’t have a functioning website, your business is not yet in the stage where we’d consider an equity arrangement.
Be direct.
Please clearly describe your business as concisely as possible. The core concept and how VaynerMedia fits in should be effectively laid out within your first paragraph. Explain what differentiates it and what need it fulfills. Many of the proposals we see begin with personal stories or praise for our existing work. Although we appreciate it, we assume you like our work or you wouldn’t be contacting us. If the business concept strikes our fancy, we’ll be excited to get to know you personally thereafter.
Email is best.
We prefer to conduct preliminary business via email. It’s the most efficient and scalable solution to the volume of inquiries we receive. Unfortunately we cannot accommodate requests to learn about your business proposal via phone or an in-person meeting. If we feel a phone call is warranted, we’ll contact you.
