A few days ago Twitter announced a follow-up to their ‘Promoted Tweets’ product with ‘Promoted Accounts.’ Undoubtedly Twitter is shifting their focus to growing revenue (they just promoted Dick Costolo to CEO), but this also presents an excellent tool for brands to gain followers and users to discover brands they [...]

Yesterday, TechCrunch released an article titled, “Make Your #NewTwitter Background Pretty With Themeleon.” Themeleon is a tool that allows Twitter users to create customized backgrounds and profile pages, and has been used by 2 million people in the past year. It’s a nice tool, and allows users to create some [...]

“Twitter’s API grew out of its website as a means to enable outside developers to accomplish what the company, with its then-tiny and overburdened team, could not. Now that Twitter has ample resources, the matured platform is enabling the company to build the best applications in the ecosystem in-house.” -via [...]

I woke up Saturday morning and went through my routine. Grabbed my phone, answered a couple texts, checked email, then my ESPN app, Facebook, and finally Twitter. When Twitter loaded up on my phone, I noticed a stream of tweets from one particular user: Kanye West. Kanye has been creating buzz [...]

Lebron James finally made the plunge yesterday and became a Twitter user. Within a few hours of the move he picked up a 6-figure following and created a news frenzy. All eyes are on “King” James these days, and I have a fun way for him to capitalize off this [...]