You were a professional athlete. You most likely spent your whole life working towards the goal of earning a living by playing sports. Some might say you were born with a ball (or a pair of goggles, or a joust, or running sneakers) in your hand. You spent your youth [...]

I have said it before and I will say it again: social media and sports are a perfect marriage. For years, athletes and their fans have been separated by the mainstream media. They were the “gatekeepers” and the only way for an athlete to speak to fans was through them [...]

As opening weekend of the NHL season approached, the National Hockey League, a new client, had a unique challenge: how to create excitement through social media around opening weekend, and the whole season, for avid, casual and new fans alike. Die-hard hockey fans had been flooding Twitter with messages like [...]

Most people on Twitter, especially athletes, musicians, and other celebrities, have one overriding goal: to get more followers. When it comes to getting more Twitter followers, the quickest way is very clear: get on the Suggested User List. A couple of weeks ago, Kerry Rhodes, VaynerMedia’s very own client, made [...]