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I’ve Got Rhythm

sports Branding By Matt Sitomer on Apr 14th

Baseball season has arrived, and even with a poor start by my favorite team, I’m a happy guy. There’s a rhythm to the baseball season. For whatever reason, it just speaks to me. There’s the anticipation of the next pitch, the next at bat, the next inning, the next game, [...]

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Anatomy of a Hashtag: #NHLTrade

Anyone who watched the recent Vancouver Olympic games (a lot of you) and desired to chat about them with your Twitter friends, you might have used #van2010, the prevailing hagtag for the 2010 Winter Olympics. If you were watching the gold medal hockey game between the US and Canada, again, [...]

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Social Media Allows Fans to Have Voices Heard

Business sports By Sam Taggart on Feb 2nd

In the spirit of full disclosure, I want to mention that VaynerMedia has been working with the National Basketball Association’s New Jersey Nets for almost four weeks. If it seems like I’m being harsh on my own client’s performance on the court, I’m not. I am simply stating facts. As [...]

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Social Media and the Olympics

Marketing sports By Matt Sitomer on Jan 26th

The Olympic Games start in just a few weeks. Ad Age has reported that NBC is likely to lose money on the Olympics for the first time ever. To me the Olympics should be a slam dunk, even in a down economy, and the ability to sell advertising space ought [...]

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The NFL’s Super Situation

sports By Sam Taggart on Jan 20th

The National Football League has to be pretty happy right about now. Going into the Conference Championship games, there are four very nice Super Bowl scenarios lined up. Typically, Super Bowl viewership numbers are pretty steady. The game is watched by 40%-43% of households every year, and the NFL doesn’t [...]

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