As many of you know, the National Basketball Association’s New Jersey Nets are a VaynerMedia client. Last month, VaynerMedia facilitated a campaign between the Nets and geolocation platform Gowalla, which some of you might have read. This month, the Nets have found another fun way to utilize social media, incorporating [...]

Social media has been a game changer for sports. Tools like Facebook and Twitter have allowed leagues, teams, and individual athletes to communicate directly with the fans, and more importantly (probably), have given the fans the opportunity to interact with said leagues, teams, and athletes on a much more personal [...]

I’m an Oklahoma City Thunder fan, and while the results of last Friday’s game were disappointing, there is one bright spot; the Broingtons are back on Twitter.  For those unfamiliar with the Broingtons, it’s a group comprised of Kevin Durant, Jeff Green, and James Harden, three of the last four first-round picks by [...]

Amidst the hoopla of March Madness (no pun intended), I heard some news that piqued my curiosity: John Calipari, one of the most well-known college coaches in history, was on Twitter. Coach Cal has been tweeting for over a year, but his presence on this platform became widely publicized when [...]

Intro Last week we facilitated a campaign featuring a partnership between the NBA’s New Jersey Nets and the geolocation service, Gowalla (Update: please note that the New Jersey Nets are a VaynerMedia client, and VaynerMedia co-founder Gary Vaynerchuk is a Gowalla investor and advisor). Through the campaign we distributed 250 pairs [...]