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Carrot Creative vs VaynerMedia: Game On!

sports VaynerMedia By Sam Taggart on Aug 11th

A couple months ago, we received this tweet from another NYC-based social media agency, “Hey @vaynermedia since our comps are the 2 best Sports Social Media Shops It is time to battle it out on the Basketball court! #challenge.” Now, if you hadn’t noticed, we at VaynerMedia are quite the [...]

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How Games Make Your Company Stronger

Business sports By Neil Sarkar on Jul 27th

So, we just got back from a company retreat from Vermont…although retreat seems like kind of a misnomer, it was more of an attack.

We were on the offensive from the minute we got there, spurred on by Gary’s constant urgings of “let’s do something competitive!”

It’s not immediately apparent what the purpose is for members of an internet startup to bat around a ball at each other when they’ll never surpass weekend warrior status.

To find meaning in these casual competitions, you have to look at the place sports have in our culture, and why it’s important for professional athletes at the peak of their game to compete against one another.

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American Soccer at the Branding Crossroads

sports Branding By John Oates on Jul 20th

If you were in the United States from June to July, odds are fairly good that you developed some form of “soccer fever”. Personally, I really didn’t care about soccer at all until my buddy sent me a “March Madness-like” grid to fill out. After I made my picks (I [...]

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What if Lebron James “Followed” His Next Team

sports Twitter By AJ Vaynerchuk on Jul 7th

Lebron James finally made the plunge yesterday and became a Twitter user. Within a few hours of the move he picked up a 6-figure following and created a news frenzy. All eyes are on “King” James these days, and I have a fun way for him to capitalize [...]

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Nike Football’s Epic World Cup Campaign

sports Branding By Sam Taggart on May 25th

Before reading this post, please note that words cannot do justice to the video you’re about to watch. So, I apologize in advance.
Last Thursday, a friend of mine (and basketball nut/blogger) Peter R. Casey retweeted fellow basketball nut/blogger Lang Whitaker about a video that I was not prepared for (in [...]

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