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Ripping Off the Band-Aid

In his “Authors @ Google” talk, one of Dan Ariely’s most interesting stories involves his experience in a hospital as a teenager while being treated for severe burns. He recounted how the nurses would remove his bandages in one quick swoop, an experience that he dreaded due to the incredible [...]

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Lessons from The Old Spice Man, @OhDoctah & @Alyssa_Milano: Connect with One, Reach Many

Other than posting 180+ wildly hilarious (and popular) personalized  YouTube videos over two days, Old Spice and their spokesperson, former NFL player Isaiah Mustafa, have schooled every so-called social media expert, brand manager, internet nerd and platform creator in a two-day crash course in succesful online branding. Between July 13 [...]

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Some Last Thoughts on Lebron

I know that everyone’s reaching the point of over-saturation when it comes to Lebron’s decision to head to Miami to team up with Dwayne Wade and Chris Bosh, but I wanted to get my two cents in before everything dies down.  I believe the way he handled his decision, along [...]

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Listen Before You Lead

Marketing Twitter By MikeBoydJr on Jun 29th

Photo inspired by a favorite movie clip of mine. Recently, I went searching for a Twitter application that would allow me to see how many of my followers were also following any given account.  Luckily for me, my search was short as the ever-resourceful Shaun Chapman pointed me toward Overlapr.com.  [...]

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The Advantages of Immaturity

The news that Twitter’s latest growth stats have been strong got me to thinking about how we in the social media space deal with the maturity of platforms.  Twitter’s growth stats weren’t necessarily surprising when thought about logically, it’s a popular service with mainstream attention that provides a valuable service. [...]

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