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Selling High

I just traded Casey McGehee. Now I’ll be the first to admit that there is nothing less interesting than hearing about other people’s fantasy baseball trades. Please bear with me; it’s a metaphor. McGehee is a third baseman on the Milwaukee Brewers. He was never a particularly highly regarded prospect, [...]

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Early Proof That Geolocation Marketing Will Succeed

Intro Last week we facilitated a campaign featuring a partnership between the NBA’s New Jersey Nets and the geolocation service, Gowalla (Update: please note that the New Jersey Nets are a VaynerMedia client, and VaynerMedia co-founder Gary Vaynerchuk is a Gowalla investor and advisor). Through the campaign we distributed 250 pairs [...]

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