The New Jersey Nets, a VaynerMedia client, recently had a 225 foot by 95 foot wall in midtown Manhattan painted in the theme of “The Blueprint for Greatness,” highlighting hip hop mogul and Nets minority owner, Jay-Z, as well as the Nets’ new owner, 6’8″ Russian billionaire, Mikhail Prokhorov. VaynerMedia [...]

One of the most important lessons I have learned while running VaynerMedia is that even though everything may appear to be done and ready, the successful execution of a project doesn’t occur until the metaphorical clock reads zero and “the game is officially over,” or in this case when the [...]

As many of you know, the National Basketball Association’s New Jersey Nets are a VaynerMedia client. Last month, VaynerMedia facilitated a campaign between the Nets and geolocation platform Gowalla, which some of you might have read. This month, the Nets have found another fun way to utilize social media, incorporating [...]

One of the greatest benefits of social media is its ability to facilitate mutually beneficial relationships.  This can be especially helpful for small businesses, which can use these relationships to solve issues that don’t correspond with their specific areas of expertise. As some of you may know, VaynerMedia operates out [...]

In the spirit of full disclosure, I want to mention that VaynerMedia has been working with the National Basketball Association’s New Jersey Nets for almost four weeks. If it seems like I’m being harsh on my own client’s performance on the court, I’m not. I am simply stating facts. As [...]