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Lady Gaga: The First Video “Billionaire”

Yesterday, TechCrunch and Mashable (among others) reported that Lady Gaga became the first artist in history to surpass 1 billion total online video views. The number is based on the combined total views, not just YouTube, of her 3 most popular videos: “Poker Face” (374,606,128), “Bad Romance” (360,020,327) and “Just [...]

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The Story of Two Brands: The Shark and The Hippo

Branding By AJ Vaynerchuk on Mar 18th

What if Milton Bradley decided to create the game “Hungry Hungry Sharks” and Steven Spielberg decided to feature a Hippo in “Jaws?” When the average person thinks about a Hippo the following adjectives come to mind: goofy, cute, hungry, fun. When the average person thinks about a Shark the following [...]

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Five Ways the Oscars Are Getting Social

These days, it seems that every major event (e.g. SuperBowl, NBA All Star Weekend, Grammy’s) has been getting involved with social media to some extent, and the Oscars – Sunday, March 7th, 8PM EST – are no exception. Coming off of two horrible years, in terms of television viewership (including [...]

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Google Buzz’s Yahoo

Branding By gary on Feb 10th
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