Yesterday, TechCrunch and Mashable (among others) reported that Lady Gaga became the first artist in history to surpass 1 billion total online video views. The number is based on the combined total views, not just YouTube, of her 3 most popular videos: “Poker Face” (374,606,128), “Bad Romance” (360,020,327) and “Just [...]

What if Milton Bradley decided to create the game “Hungry Hungry Sharks” and Steven Spielberg decided to feature a Hippo in “Jaws?” When the average person thinks about a Hippo the following adjectives come to mind: goofy, cute, hungry, fun. When the average person thinks about a Shark the following [...]

These days, it seems that every major event (e.g. SuperBowl, NBA All Star Weekend, Grammy’s) has been getting involved with social media to some extent, and the Oscars – Sunday, March 7th, 8PM EST – are no exception. Coming off of two horrible years, in terms of television viewership (including [...]