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Decisions, Decisions

Branding By Sam Taggart on Jun 23rd

The other day, I headed to the deli located down the street from our office to grab some lunch. As I was walking out, AJ asked if I could grab him “a non-carbonated beverage, a bag of chips, and a sandwich.” As I walked into the deli, and towards the [...]

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“How To Do It Wrong” starring BP

Advice Branding By John Oates on Jun 17th

Note: In this article I discuss the flaws of BP’s use of social media and how proper utilization of this medium could help their image in the Deepwater Horizon oil spill. While I take an interest in their online response, I realize that this is the least of their worries [...]

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Nike Football’s Epic World Cup Campaign

sports Branding By Sam Taggart on May 25th

Before reading this post, please note that words cannot do justice to the video you’re about to watch. So, I apologize in advance. Last Thursday, a friend of mine (and basketball nut/blogger) Peter R. Casey retweeted fellow basketball nut/blogger Lang Whitaker about a video that I was not prepared for [...]

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You Should Own “YourName”.com

Advice Branding By Sam Taggart on Apr 15th

I know what you’re thinking. You’re thinking, “Why should I own yourname.com?” Well, little known fact: YourName.com is the most valuable and prized domain name on the Internet! And that’s why you should own YourName.com. The End. In reality, if you’re at all concerned with personal branding (and I assume [...]

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I’ve Got Rhythm

sports Branding By Matt Sitomer on Apr 14th

Baseball season has arrived, and even with a poor start by my favorite team, I’m a happy guy. There’s a rhythm to the baseball season. For whatever reason, it just speaks to me. There’s the anticipation of the next pitch, the next at bat, the next inning, the next game, [...]

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