If you were in the United States from June to July, odds are fairly good that you developed some form of “soccer fever”. Personally, I really didn’t care about soccer at all until my buddy sent me a “March Madness-like” grid to fill out. After I made my picks (I [...]

Other than posting 180+ wildly hilarious (and popular) personalized  YouTube videos over two days, Old Spice and their spokesperson, former NFL player Isaiah Mustafa, have schooled every so-called social media expert, brand manager, internet nerd and platform creator in a two-day crash course in succesful online branding.

Between July 13 [...]

I know that everyone’s reaching the point of over-saturation when it comes to Lebron’s decision to head to Miami to team up with Dwayne Wade and Chris Bosh, but I wanted to get my two cents in before everything dies down.  I believe the way he handled his decision, along [...]

The New Jersey Nets, a VaynerMedia client, recently had a 225 foot by 95 foot wall in midtown Manhattan painted in the theme of “The Blueprint for Greatness,” highlighting hip hop mogul and Nets minority owner, Jay-Z, as well as the Nets’ new owner, 6′8″ Russian billionaire, Mikhail Prokhorov. VaynerMedia [...]

The other day, I headed to the deli located down the street from our office to grab some lunch. As I was walking out, AJ asked if I could grab him “a non-carbonated beverage, a bag of chips, and a sandwich.” As I walked into the deli, and towards the [...]