Brief

Generate awareness of soon-to-launch movie, Eddie the Eagle, and create a connection with movie-goers, specifically females aged 45+

In order to promote the opening of Eddie the Eagle, VaynerMedia developed a complement to the standard trailer in order to capture more attention across digital channels.  We set out to find a story that captured the essence of the movie, allowing us to recreate the emotions and excitement in a format optimized for mobile consumption.


STRATEGY

  • VaynerMedia created Sadie the Eagle, a mini documentary about a young girl who also dreams of becoming an Olympic athlete despite obstacles in her life
  • The video was promoted across all platforms to spike¬†conversation around the movie title to spike
  • The video became a sort of champion for mothers struggling to help their kids achieve their dreams