Other than posting 180+ wildly hilarious (and popular) personalized  YouTube videos over two days, Old Spice and their spokesperson, former NFL player Isaiah Mustafa, have schooled every so-called social media expert, brand manager, internet nerd and platform creator in a two-day crash course in succesful online branding. Between July 13 [...]

On April 21, the Internets were abuzz with the launch of the Facebook open graph and the social plug-ins that work with the graph. Facebook launched the new tools at F8 in San Francisco and the world got their first taste of the latest gamechanger from Zuckerberg & co. Now [...]

As the amount of personal information available about individual users on Facebook has grown exponentially with the roll-out of new features, the prevalence of one particular bi-product, “Facebook stalking” has escalated in kind. While I did not conduct scientific analysis to reach this conclusion, I have determined through a survey [...]

Anyone who watched the recent Vancouver Olympic games (a lot of you) and desired to chat about them with your Twitter friends, you might have used #van2010, the prevailing hagtag for the 2010 Winter Olympics. If you were watching the gold medal hockey game between the US and Canada, again, [...]

On January 1, 2010, the Boston Bruins and Philadelphia Flyers took the ice for the third annual NHL Winter Classic. By the time Marco Sturm scored the OT gamewinner and brought much of the crowd of 38, 122 to their feet, it was clear the game had cemented itself as [...]