The other day, I headed to the deli located down the street from our office to grab some lunch. As I was walking out, AJ asked if I could grab him “a non-carbonated beverage, a bag of chips, and a sandwich.” As I walked into the deli, and towards the [...]

This post is a bit different from what you will normally find on this blog. It is simply a tribute to a man who recently passed away, and whose impact on this world was magnificent. I truly believe we all can learn a lot from John Wooden. John Wooden was [...]

Before reading this post, please note that words cannot do justice to the video you’re about to watch. So, I apologize in advance. Last Thursday, a friend of mine (and basketball nut/blogger) Peter R. Casey retweeted fellow basketball nut/blogger Lang Whitaker about a video that I was not prepared for [...]

As many of you know, the National Basketball Association’s New Jersey Nets are a VaynerMedia client. Last month, VaynerMedia facilitated a campaign between the Nets and geolocation platform Gowalla, which some of you might have read. This month, the Nets have found another fun way to utilize social media, incorporating [...]

Social media has been a game changer for sports. Tools like Facebook and Twitter have allowed leagues, teams, and individual athletes to communicate directly with the fans, and more importantly (probably), have given the fans the opportunity to interact with said leagues, teams, and athletes on a much more personal [...]