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Listen Before You Lead

Marketing Twitter By MikeBoydJr on Jun 29th

Photo inspired by a favorite movie clip of mine. Recently, I went searching for a Twitter application that would allow me to see how many of my followers were also following any given account.  Luckily for me, my search was short as the ever-resourceful Shaun Chapman pointed me toward Overlapr.com.  [...]

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5 Tips for the Emerging Hip Hop Artist

Marketing By MikeBoydJr on Mar 31st

As editor in chief of HipHopAtLunch.com, I’m constantly listening to music and making quick judgments on emerging artists. This position has also given me a unique view at the various methods hip hop artists use to market themselves.  I’ve seen a few of these artists execute great strategies to gain [...]

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Hip Hop’s Use of Twitter

Twitter By MikeBoydJr on Feb 8th

The hip hop community is one that quickly embraces new social media technology. Artists started using Ustream and Twitter long before the average person picked up those tools. All of your favorite rappers, from Jay-z to Chingy, have created accounts to further their personal brand. However, just like putting rhymes [...]

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