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Your New Facebook Profile is your Internet Profile

This hasn’t quite rolled out to every user yet, but you’ve probably seen that Facebook profiles are changing. Yesterday when I logged in, I was prompted to “link my profile to pages.” In other words, the bands, movies, and tv shows that I listed as interests in my profile section [...]

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I’ve Got Rhythm

sports Branding By Matt Sitomer on Apr 14th

Baseball season has arrived, and even with a poor start by my favorite team, I’m a happy guy. There’s a rhythm to the baseball season. For whatever reason, it just speaks to me. There’s the anticipation of the next pitch, the next at bat, the next inning, the next game, [...]

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Casual Business Relationships

Business By Matt Sitomer on Mar 24th

Recently we received a business pitch from someone I’d never met before; let’s call him Eli the Entrepreneur. Without getting into any unnecessary details, his idea involved a technological innovation for the wine industry. After reading his polite pitch I was reminded of a proposal from another company I’d received [...]

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You’re Wearing What?

Marketing By Matt Sitomer on Mar 2nd

Today we’re being visited by our friend Jason from iwearyourshirt.com. Ever seen the site? In a nutshell, companies pay Jason (and now his partner as well) to wear a t-shirt sporting their logo for the day. They shoot videos and take pictures that are posted on the site, and maintain [...]

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Snow Day Musings

Yesterday, as snow blanketed the northeast, I traded in my daily commute and worked from home. The day began with some uncertainty, as I had unintentionally left my (Mac) laptop power cord at work, meaning I’d be forced to fire up my desktop computer (a PC). Until about a year [...]

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