If you were in the United States from June to July, odds are fairly good that you developed some form of “soccer fever”. Personally, I really didn’t care about soccer at all until my buddy sent me a “March Madness-like” grid to fill out. After I made my picks (I [...]

Note: In this article I discuss the flaws of BP’s use of social media and how proper utilization of this medium could help their image in the Deepwater Horizon oil spill. While I take an interest in their online response, I realize that this is the least of their worries [...]

On February 3, 2010, I wrote an article about how Dominos Pizza utilized transparency in their advertising to turn around the public’s perception of their products. I pointed out that they are effectively combining social media and traditional advertising to tell an apologetic, “we promise we’ll do better” story. Furthermore, [...]

Amidst the hoopla of March Madness (no pun intended), I heard some news that piqued my curiosity: John Calipari, one of the most well-known college coaches in history, was on Twitter. Coach Cal has been tweeting for over a year, but his presence on this platform became widely publicized when [...]

Yesterday, TechCrunch and Mashable (among others) reported that Lady Gaga became the first artist in history to surpass 1 billion total online video views. The number is based on the combined total views, not just YouTube, of her 3 most popular videos: “Poker Face” (374,606,128), “Bad Romance” (360,020,327) and “Just [...]