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	<title>Vaynermedia &#187; gary</title>
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		<title>Extending the Story</title>
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		<pubDate>Mon, 01 Mar 2010 23:03:54 +0000</pubDate>
		<dc:creator>gary</dc:creator>
				<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[Traditional television ads have the opportunity to drive consumer engagement and collect data by providing calls to action to extend the story online via the social web.  Why aren't more companies doing this?]]></description>
			<content:encoded><![CDATA[<p>Traditional television ads have the opportunity to drive consumer engagement and collect data by providing calls to action to extend the story online via the social web.  Why aren&#8217;t more companies doing this?</p>
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		<title>Google Buzz&#8217;s Yahoo</title>
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		<pubDate>Wed, 10 Feb 2010 21:11:25 +0000</pubDate>
		<dc:creator>gary</dc:creator>
				<category><![CDATA[Branding]]></category>

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