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A Change to the VaynerMedia Blog

VaynerMedia Global By AJ Vaynerchuk Aug 2nd |

Backstory:

Ten months ago, we launched the VaynerMedia Blog with the main intent of providing a creative outlet for the VaynerMedia team while also serving as a source of insight for our friends and colleagues who follow us. After a few months of figuring things out, we settled into a system where VaynerMedia would produce one blog post per weekday (Mon-Fri). That system worked fine at first, but as time passed, a blog post went from being a creative exercise to just another task on the to-do list. While I strongly believe in consistency, I don’t believe quality should be sacrificed just to maintain consistency.

How we addressed the situation

We have had a few internal meetings discussing the best way to move forward with the VaynerMedia blog. The main takeaway from these meetings was the fact that there are many different ways to approach writing a blog post, and that the best action moving forward is to provide individuals with the opportunity of executing blog posts the way he/she believes will allow him/her to produce the best content. This change means that we will no longer be following the strict daily content calendar. This change also means that blog posts can be 20 words, or they can be 2000 words – doesn’t matter. Finally, this change should mean an increase in the quality of blog posts you see from the VaynerMedia team.

Last thoughts

Even though the blog can be (and will be) improved in the future, I think our team has produced some great stuff over the past 10 months. Here is a small sample of some of my favorite VaynerMedia Blog posts:

(in no particular order)

Redesigning Your Facebook Tabs from 760px to 520px

Build an Application Even if it Already Exists

Extending the Story

Casual Business Relationships

Groupon: How I Learned to Stop Worrying and Love the Deal

Early Proof that Geolocation Marketing Will Succeed

What Are You Working For?

Filed Under: Global, VaynerMedia

Author: AJ Vaynerchuk

AJ Vaynerchuk is a co-founder of VaynerMedia, a social media agency that focuses on community management and emerging technologies.  AJ runs day to day operations at VaynerMedia while also serving as the key contact for many VaynerMedia clients.  In addition to his responsibilities at Vaynermedia, AJ serves as an advisor to several startups including WakeMate and Forrst.  He enjoys spending time with his family, reading on his iPad, and following the New York Jets.
  • TheGreatWazu

    Inspired blogs will always be better than blogs that need to be churned out in succession. That being said, for me VM blogs have always been entertaining, intelligent, educational and at times enjoyably controversial. I look foward to whenever the next one comes. Personally, I'd love to see the Abe Link'n Friday's continue. Makes for good reading on my mobile over the weekend.

  • http://www.ajvaynerchuk.com/ AJ Vaynerchuk

    Wazu, we plan on keeping the Friday Links. Thanks for the kind words!

  • http://thesameffect.com Sam

    dude AJ you're 10x better looking than Gary (no homo).

  • http://www.ajvaynerchuk.com/ AJ Vaynerchuk

    hah! Thank you!

  • http://stevegarfield.com stevegarfield

    Good idea.

  • http://www.ajvaynerchuk.com/ AJ Vaynerchuk

    Thanks Steve, much appreciated!

  • joshcaza

    Love the idea. Interested in seeing how this plays out. We also have the same problem at my company, so may be we will adopt (steal) your idea and move forward with a new plan as well…

    -Josh

  • AJ Vaynerchuk

    Josh, thanks for the comment. I'm confident this new strategy will allow for us to get the VaynerMedia blog to a better place both internally and externally!

  • http://twitter.com/spencermcanally spencermcanally

    Great idea glad your keeping the friday links! thanks

  • http://websmithBLOG.com WebsmithBLOG

    You guys should invite guest bloggers. Be it that we are on the outside of the bubble, our perspectives might be insightful in some way. Just my humble opinion.

  • http://www.ajvaynerchuk.com/ AJ Vaynerchuk

    Thanks Spencer!

  • http://www.ajvaynerchuk.com/ AJ Vaynerchuk

    Thank you so much for the suggestion. This is something that we have definitely thought about and will continue to think about. Will explore how this new change works and will re-evaluate in a couple of months!

  • http://www.lifenotion.com Derek Jensen

    Many times its better to cut back. There is a saying to work smarter and not harder. But, I know your bro would say you should do both. So, in your case you've just re-analyzed things so you can work smarter and harder still.

    I have so much respect for your team's work so I continue to wish you all the best!

    Best,
    Derek

  • http://www.ajvaynerchuk.com/ AJ Vaynerchuk

    Thank you for the kind words Derek!

  • http://twitter.com/OrlandoKen Ken DeGilio

    I'm still following you on RSS and sharing your blog with all my students. We'll keep on following. I like the links too.
    Ken DeGilio. @OrlandoKen

  • http://www.ajvaynerchuk.com/ AJ Vaynerchuk

    Thanks so much Ken!

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