Comments on: Lessons from The Old Spice Man, @OhDoctah & @Alyssa_Milano: Connect with One, Reach Many

By: ugo

ugo — Wed, 28 Jul 2010 03:43:39 +0000

hi to all am having dificalty to log on

By: TheGreatWazu

TheGreatWazu — Fri, 23 Jul 2010 01:57:46 +0000

I responded to the “keg” guy and he answered right back. More power to him! I thought it was smart of him to capitolize on the Old Spice Guy's videos. Funny thing is the first I saw of the Old Spice Guy's videos was from one of my Twitter Followers. Nice post Stephbags!

By: Sbagley

Sbagley — Tue, 20 Jul 2010 19:13:18 +0000

Thanks for your thoughts and kind words, Joe! I agree that the time and effort that went into creating the personalized videos was a major factor in the massive amount of attention the campaign garnered. As you point out, Old Spice showed they really cared, putting the brand on the radar for many. Caring is key!

By: Jason Barone

Jason Barone — Tue, 20 Jul 2010 17:54:34 +0000

I've heard quite a few people say “will this really convert to Old Spice sales?”. I don't know how much it will convert, but next time I go to the store I'm going to pick up a bottle of body wash simply because I like the what they did here and thought the effort was fantastic.

By: ugo

ugo — Tue, 20 Jul 2010 10:45:20 +0000

i.wish good health to rvrry body its the most important after long sickness .am back to see whats new.good luck for all

By: j0seph

j0seph — Tue, 20 Jul 2010 04:57:04 +0000

I think the biggest factor for success in this campaign was that they took the time to respond to so many people. They didn't just @reply people on twitter they actually took the time to film a creative personalized video. I think those two factors really helped to make this campaign successful. This goes back to caring about your community. Just like Gary and you guys at Vaynermedia try your best to respond to all emails, comments, and @replys the hard work translates into loyal customers and fans. Very good job by Wieden + Kennedy and Old Spice. Good post @StephBags, keep up the good work!

@AverageJo

By: giannii

giannii — Tue, 20 Jul 2010 03:23:02 +0000

I thought Alyssa Milano's dollar amount was a bit high for an immediate response and it might get lost over time. Congrats Owen, it was a clever video. =)